Wednesday, 16 March 2011

ycn - Show and Tell Crit

Presentation Boards



10 questions we want feedback on:

1. Do you think the overall design direction is appropriate?
2. Is there a clear consistency between the direct mail and webpage?
3. Is the typeface suitable?
4. Are the colours appropriate for the target audience?
5. Which format for the direct mail is most successful?
6. Do you understand the concept of the paper webpage and how it will become digital?
7. How could we make more of a focus on a particular range?
8. Is the scale of the larger mail shot mock-up suitable?
9. Is the concept of a crossover between paper having a physical and digital presence ok?
10. Is the strength of the stock suitable for the mail shot?

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