OUGD203 Evaluation

Over the course of this module I feel I have discovered a great deal about myself as a graphic designer and also obtained a much clearer view of what I wish to achieve looking towards the final year of my degree. After the preceding digital module, I was keen to get back to more hand rendered methods of working yet I was conscious of striking a balance between this aspect and digital methods. I also wanted to get back to designing mainly for print which I can now say more firmly is my main focus. I love putting together quality pieces of print, from publications to poster art, particularly paying attention to detail in typography, editorial and layout and combining it with my skills in image-making.

With regards to the YCN brief, It seemed to come just at the right time during the year for me as I was genuinely looking forward to working collaboratively again on a brief. Myself and Sarah had a great working relationship from the start and this was cemented by the fact we both had similar interests in terms of selecting a brief as well as the direction in which we wanted to take it. From previous collaborations I had learnt it's important to work closely with your partner but you can't stand over each other whilst designing. It's essential to have space and freedom to get on with the job in hand but then to maintain a constant stream of consultation of decisions that need to be made. This was evident in the manner in which we worked, as for the Fedrigoni brief we created a two part solution - a direct mail piece and a paper website - and Sarah worked mainly on the former and myself on the latter. I really enjoyed the brief overall and actually found myself pushing for a more experimental approach through the paper installation which was then turned into the paper website. This was something that was traditionally more outside of my comfort zone but I was very pleased with the resolved outcome.

The Product/Range/Distribution brief was quite a strange period in the module for me. It tended to be very stop-start with most things seeming to be a real struggle which hindered my progress early on. I think this was mainly due to this being the first brief that was more self directed and I was probably nervous of trying to hard to get it right first time. After my progress tutorial I realised I needed to work out much more specifically the direction I wanted to take the project, although not achieving that up until that point wasn't due to a lack of effort. In the remaining weeks I feel I managed a strong finish to the brief which resulted in me creating a range of resolutions that I felt proud of and did reflect some of what I wanted to achieve when writing the brief itself.

Looking ahead to the summer and into the third and final year, after completing OUGD203 I think I have a much better understanding of how to write and tackle my own briefs and also how to direct myself in such a way as to make sure I produce that reflects me and my personality as a designer which will subsequently boost my portfolio. I am also able to describe what type of designer I am and what I enjoy much more clearly which will help me to pitch myself when it comes to working collaboratively again in the future. Finally, I feel progress has been made with regards to me very regularly seeking opinions and feedback on my work from my peers outside of crits and my documentation and design development capabilities have been pushed much more all of which I hope will enable me to take on the final year and be successful.

Attendance: 5
Punctuality: 5
Motivation: 4
Commitment: 5
Quantity of work: 3
Quality of work: 4

Contribution to the group: 5

ycn - Final Boards

Open publication - Free publishing - More boards

ycn - Submission

The Fedrigoni brief is all wrapped up and complete. The proof and the presentation boards me and Sarah sent are below:

Open publication - Free publishing - More fedrigoni

ycn - Resolved Webpage Screenshots

I tried a few different colours and fonts for the digital type that has been added but I have eventually opted for Orator in white. Orator was used as a guide for the paper cut outs on the tabs so it makes sense to keep it consistent with that. The white also shows up really well against the images.

Ideally I wouldn't want the type to be placed on flat like this. In my mind I would want the paper shapes to move around once they had been clicked on, similar to a kind of mobile but that would involve building the website in Flash I presume which I don't know how to do...

ycn - Webpage Development

The images have now been cleaned up in Photoshop and placed inside web browser windows. Text just needs to be added digitally now to finish them off.

ycn - Images for Webpages

These are the four photos I have chosen to use to mock up the final webpages for Fedrigoni. I just need to erase the creases and paper edges and then add on type digitally.

ycn - Final direct mail with type mock up

Sarah has added the address to the front and the information on the inside digitally and it actually looks a lot better than I thought it would. It'll definitely work for the purpose of being laid out on a presentation board and helps the piece look more convincing and authentic.

ycn - Final Direct Mail

Final images of the direct mail-out also taken with the Tungsten lighting and SLR camera. These images also just need final bits of text adding digitally before they can then be laid out onto the presentation boards.

ycn - Photographing of the Webpage

Photographs taken with Tungsten lighting and SLR camera. 

The results look really good and both me and Sarah are happy with the final images we have. The next step involves me 'cleaning up the images' in Photoshop by removing creases and paper edges and then adding on text digitally to turn the photos into something that resembles a more conventional webpage.

ycn - Direct Mail Further Development

Below are images of the final direct mail shot with paper samples. For the presentation boards we will digitally add on type for the address on the front and for some of the informative content inside as we don't have enough time left to print it.

ycn - Direct Mail Paper Samples

We have printed and foiled the Fedrigoni logo, paper name and weight onto square paper samples that will be held within the direct mail shot. This is in order to show potential clients some of the capabilities off the Fedrigoni stocks.