i Newspaper - Logo / Font Ideas

i Newspaper : Stag Font

Hand drawn Stag typeface:

Stag typeface specimen:

i Newspaper : Ideas

i Newspaper : Ideas

i Newspaper : Workshop

i - Newspaper : Brief Analysis

The main problem that needs to be solved and I have drawn from the brief below is distribution and getting the i paper into the hands of students. I'll need to make the product quick, easy and accessible.

Creative Challenge:

We would like to engage with a younger audience, specifically students, to make i the most read newspaper amongst the student market, as well as significantly raising our circulation. in addition, we want to build a student community and have in-depth engagement/interaction with this market.

Media:

Your campaign must be highly creative and intelligently resourceful, capable of putting small budgets to big effect. it needs to begin on campus, but can have scope to grow elsewhere. it must be able to translate online and through social media channels. Consider how your campaign can maximise exposure through: pr, events, newsletters and other means. remember that we have access to a national paper and website with a specific student area: www.independent.co.uk/student/

Potential Deliverables:

- An insert in the paper.

- A student section on 1 specific weekday or daily.

- Twitter/Facebook debates.

- Topical E-flyers.

i Newspaper - Research

Facts:
- i, is the UK’s first new quality daily newspaper to launch in almost 25 years.

- i went on sale on tuesday 26 October 2010 offering a concise quality newspaper.

- i costs 20p on weekdays.
- The Saturday edition of i launched on May 7th 2011.

- i costs 30p on a Saturday.

- The newspaper was launched with an advertising campaign featuring Dom Joly and Jemima Khan.
- i is a British newspaper published by Independent Print, owned by Alexander Lebedev, which also publishes The Independent.

- i is tabloid size.
-The first issue contained 56 pages.
- The i newspaper is stapled.

- The newspaper contains "matrixes" for news, business and sports — small paragraphs of information which are expanded upon in full articles further on in the paper.

- The title also includes a features section titled iQ, and a television guide.

- The editor during its launch was Simon Kelner.

- The current editor is Stefano Hatfield.

- Its political alignment is liberal/centre left.

Statistics:

- i has experienced great success with a readership of approx 368k and growing.
- i has seen success through daily interaction with readers and now has a facebook following of 14,896.
- i also has a twitter following of 30,198.


Opinions:
- The i Paper is a bold move in a newspaper industry which isn’t exactly in the rudest of health, something particularly true of the Indy itself.
- The i Paper has targeted a nice niche; it’s a concise, cheap (20p) paper targeted at ‘the time-poor’

- The design is generally nice: bright, colourful, and attractive, with a good mixture of the frivolous and the serious.

- Aiming for concise coverage is a lovely idea, but having article lengths so short that imparting serious information properly is impossible simply defeats the object.
- I think, crucially, that they’ve got their pitch right – a serious paper for busy people and for those who want to consume information quickly.

Quotes:
- "i combines intelligence with brevity, and depth with speed of reading."
- ''a more digestible read''.
- HOWARD JACOBSON Booker Prize-winning novelist: ‘You can never have too much of a good thing, and there is no better thing than The Independent. Now, with i, you can choose how you read it.’
- GILLIAN ANDERSON Actress: ‘The Independent cares about the things I care about, and so does i.’
- JAMIE THEAKSTON Broadcaster: ‘At last, a paper that recognises that people in a hurry don’t have to be treated like idiots’
- JAMES NESBITT Actor: ‘The Independent is my favourite paper but sometimes I don’t have time to get through it. For those occasions, i is just what I need’
- PETER YORK Social commentator: ‘We live in a time of radical solutions – and this is one. I love the idea of a modestly priced newspaper for people who can actually read.’
- NOEL GALLAGHER Musician: ‘It’s a top idea to have a paper for clever people who can’t be arsed to spend hours reading every day’
- RONNI ANCONA Actress and author: ‘The launch of a new newspaper happens only once in a generation and I’m breathless with excitement for the launch of i. It’s everything I’ve been waiting for’
- CLAUDIA WINKLEMAN Broadcaster: ‘I’m properly excited about i. It sounds like the kind of paper for a girl like me.’
- ROSS KEMP Actor: ‘I wish i the very best of luck. It’s aimed at real people living real lives, and it deserves to succeed’

Competition Brief Change