The main problem that needs to be solved and I have drawn from the brief below is distribution and getting the i paper into the hands of students. I'll need to make the product quick, easy and accessible.
We would like to engage with a younger audience, specifically students, to make i the most read newspaper amongst the student market, as well as significantly raising our circulation. in addition, we want to build a student community and have in-depth engagement/interaction with this market.
Media:
Your campaign must be highly creative and intelligently resourceful, capable of putting small budgets to big effect. it needs to begin on campus, but can have scope to grow elsewhere. it must be able to translate online and through social media channels. Consider how your campaign can maximise exposure through: pr, events, newsletters and other means. remember that we have access to a national paper and website with a specific student area: www.independent.co.uk/student/
Potential Deliverables:
- An insert in the paper.
- A student section on 1 specific weekday or daily.
- Twitter/Facebook debates.
- Topical E-flyers.
No comments:
Post a Comment