Here's some of the new design direction for the stationery for the identity of my apparel brand. I'm applying the logotype that I developed in a much more simple way using more white space and focussing on getting the type and layout right. I've also decided on a single colour to use. I've gone for blue - which I was previously avoiding as I thought it may be a bit too cliché? BUT - then I thought the nautical theme has obvious connotations with the colour blue, so why try and use something different just for the sake of it? Hopefully I can make the design and colour less cliché through it's application...
Main Colour:
C-88 M-80 Y-7
Letterhead:
No comments:
Post a Comment