So I've now changed my mind about the complementary typeface to the logotype from Geneva to Gill Sans. This is because Geneva only comes in Regular and ideally someone would need to highlight certain things in bold or italic on a letterhead or label etc so therefore it's now Gill Sans Light. It's a similar style and the Light version isn't too distracting whilst the different weights and style will make it more appropriate. As a traditional British font too, it will subtly help communicate a British element alongside the nautical theme.
No comments:
Post a Comment