- i, is the UK’s first new quality daily newspaper to launch in almost 25 years.
- i went on sale on tuesday 26 October 2010 offering a concise quality newspaper.
- i costs 20p on weekdays.
- The Saturday edition of i launched on May 7th 2011.
- The Saturday edition of i launched on May 7th 2011.
- i costs 30p on a Saturday.
- The newspaper was launched with an advertising campaign featuring Dom Joly and Jemima Khan.
- i is a British newspaper published by Independent Print, owned by Alexander Lebedev, which also publishes The Independent.
- i is tabloid size.- i is a British newspaper published by Independent Print, owned by Alexander Lebedev, which also publishes The Independent.
-The first issue contained 56 pages.
- The i newspaper is stapled.
- The newspaper contains "matrixes" for news, business and sports — small paragraphs of information which are expanded upon in full articles further on in the paper.
- The title also includes a features section titled iQ, and a television guide.
- The editor during its launch was Simon Kelner.
- The current editor is Stefano Hatfield.
- Its political alignment is liberal/centre left.
Statistics:
Quotes:
- "i combines intelligence with brevity, and depth with speed of reading."
- ''a more digestible read''.
- HOWARD JACOBSON Booker Prize-winning novelist: ‘You can never have too much of a good thing, and there is no better thing than The Independent. Now, with i, you can choose how you read it.’
- GILLIAN ANDERSON Actress: ‘The Independent cares about the things I care about, and so does i.’
- JAMIE THEAKSTON Broadcaster: ‘At last, a paper that recognises that people in a hurry don’t have to be treated like idiots’
- JAMES NESBITT Actor: ‘The Independent is my favourite paper but sometimes I don’t have time to get through it. For those occasions, i is just what I need’
- PETER YORK Social commentator: ‘We live in a time of radical solutions – and this is one. I love the idea of a modestly priced newspaper for people who can actually read.’
- NOEL GALLAGHER Musician: ‘It’s a top idea to have a paper for clever people who can’t be arsed to spend hours reading every day’
- RONNI ANCONA Actress and author: ‘The launch of a new newspaper happens only once in a generation and I’m breathless with excitement for the launch of i. It’s everything I’ve been waiting for’
- CLAUDIA WINKLEMAN Broadcaster: ‘I’m properly excited about i. It sounds like the kind of paper for a girl like me.’
- ROSS KEMP Actor: ‘I wish i the very best of luck. It’s aimed at real people living real lives, and it deserves to succeed’
- i has experienced great success with a readership of approx 368k and growing.
- i has seen success through daily interaction with readers and now has a facebook following of 14,896.
- i also has a twitter following of 30,198.
Opinions:
- The i Paper is a bold move in a newspaper industry which isn’t exactly in the rudest of health, something particularly true of the Indy itself.
- The i Paper has targeted a nice niche; it’s a concise, cheap (20p) paper targeted at ‘the time-poor’
- i has seen success through daily interaction with readers and now has a facebook following of 14,896.
- i also has a twitter following of 30,198.
Opinions:
- The i Paper is a bold move in a newspaper industry which isn’t exactly in the rudest of health, something particularly true of the Indy itself.
- The i Paper has targeted a nice niche; it’s a concise, cheap (20p) paper targeted at ‘the time-poor’
- The design is generally nice: bright, colourful, and attractive, with a good mixture of the frivolous and the serious.
- Aiming for concise coverage is a lovely idea, but having article lengths so short that imparting serious information properly is impossible simply defeats the object.
- I think, crucially, that they’ve got their pitch right – a serious paper for busy people and for those who want to consume information quickly.
- I think, crucially, that they’ve got their pitch right – a serious paper for busy people and for those who want to consume information quickly.
Quotes:
- "i combines intelligence with brevity, and depth with speed of reading."
- ''a more digestible read''.
- HOWARD JACOBSON Booker Prize-winning novelist: ‘You can never have too much of a good thing, and there is no better thing than The Independent. Now, with i, you can choose how you read it.’
- GILLIAN ANDERSON Actress: ‘The Independent cares about the things I care about, and so does i.’
- JAMIE THEAKSTON Broadcaster: ‘At last, a paper that recognises that people in a hurry don’t have to be treated like idiots’
- JAMES NESBITT Actor: ‘The Independent is my favourite paper but sometimes I don’t have time to get through it. For those occasions, i is just what I need’
- PETER YORK Social commentator: ‘We live in a time of radical solutions – and this is one. I love the idea of a modestly priced newspaper for people who can actually read.’
- NOEL GALLAGHER Musician: ‘It’s a top idea to have a paper for clever people who can’t be arsed to spend hours reading every day’
- RONNI ANCONA Actress and author: ‘The launch of a new newspaper happens only once in a generation and I’m breathless with excitement for the launch of i. It’s everything I’ve been waiting for’
- CLAUDIA WINKLEMAN Broadcaster: ‘I’m properly excited about i. It sounds like the kind of paper for a girl like me.’
- ROSS KEMP Actor: ‘I wish i the very best of luck. It’s aimed at real people living real lives, and it deserves to succeed’
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