Monday 14 November 2011

Apparel Brand : Complementary Typeface

Choosing a complementary typeface...

Geneva
 Blair ITC Medium
 Gill Sans Light
 Thornburi
 Franklin Gothic

I think I'm going to go with Geneva - It's a clean and simple sans serif that doesn't distract from the logotype. Little '•' marks have been added either side of the words 'Nautical Apparel' too. I thought that these dots could complement the line work of the logo and help further create that nautical feel of symbols and navigation etc.

Final Logo

Geneva

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