Showing posts with label Rationale. Show all posts
Showing posts with label Rationale. Show all posts
Saturday, 24 September 2011
Tuesday, 13 September 2011
3rd Year Statement of Intent
Before nailing down the outline of my creative focus for my final year I felt it was essential for me to take a period of time to step back and reflect on my own work to help inform and remind me of what I’ve already done and what I want to do more of. Up until recently I knew that I definitely prefer designing for print, but after that I was unable to be anymore specific. I have also taken the time to focus on researching into designers and studios I admire and then pin-point exactly what it was within their portfolios that really interested me.
Through doing this I have realised that visual identity and branding are aspects of graphic design that particularly engage me and yet are practices I haven’t really covered much so far. I see this area as addressing both the look and feel of something with the chance to apply visuals across a wide range of variable media, covering all access points to a brand between customer and client.
Then, from reviewing my own body of work from the last two years I can also say that I enjoy editorial and promotional based briefs after producing a few successful publications for a variety of projects and pieces of poster art which I’d like to expand on. I also think that just because I’m entering my final year, it doesn’t I can’t stop having fun and experimenting. Last year I really enjoyed developing a typeface for a placement competition and I would like to do more of it whilst I think it could fit well with my planned identity and brand work with regards to producing custom lettering and logotypes.
Taking all of this into consideration, the briefs I have chosen to source and write should cover these areas of interest and allow me to start building a portfolio that represents what I can do and what I enjoy. Through my ongoing research into contextual references I have taken briefs from projects I liked and then re-written them with a whole new subject to base it on. I intended to strike a good balance so other briefs are live competitions or based on successful aspects from last year whilst I have also organised collaboration with a fellow student. I also expect further live briefs to come up throughout the year which can be for competitions or to gain placements and I certainly intend to react to these.
In terms of the briefs themselves, I’ve tried to include subjects/themes relevant to the kind of small and medium size companies that I’d like to produce work for. Obviously designing for creative industries often allows much more freedom and so is highly competitive but I also intend to aim at independent and
‘boutique’ businesses which tend to look for creative identities and quality printed media.
This should help me to develop a more commercial edge and ultimately a more professional execution to my practice and produce a body of work that suggests carefully considered, crafted and effective print-based design.
Through doing this I have realised that visual identity and branding are aspects of graphic design that particularly engage me and yet are practices I haven’t really covered much so far. I see this area as addressing both the look and feel of something with the chance to apply visuals across a wide range of variable media, covering all access points to a brand between customer and client.
Then, from reviewing my own body of work from the last two years I can also say that I enjoy editorial and promotional based briefs after producing a few successful publications for a variety of projects and pieces of poster art which I’d like to expand on. I also think that just because I’m entering my final year, it doesn’t I can’t stop having fun and experimenting. Last year I really enjoyed developing a typeface for a placement competition and I would like to do more of it whilst I think it could fit well with my planned identity and brand work with regards to producing custom lettering and logotypes.
Taking all of this into consideration, the briefs I have chosen to source and write should cover these areas of interest and allow me to start building a portfolio that represents what I can do and what I enjoy. Through my ongoing research into contextual references I have taken briefs from projects I liked and then re-written them with a whole new subject to base it on. I intended to strike a good balance so other briefs are live competitions or based on successful aspects from last year whilst I have also organised collaboration with a fellow student. I also expect further live briefs to come up throughout the year which can be for competitions or to gain placements and I certainly intend to react to these.
In terms of the briefs themselves, I’ve tried to include subjects/themes relevant to the kind of small and medium size companies that I’d like to produce work for. Obviously designing for creative industries often allows much more freedom and so is highly competitive but I also intend to aim at independent and
‘boutique’ businesses which tend to look for creative identities and quality printed media.
This should help me to develop a more commercial edge and ultimately a more professional execution to my practice and produce a body of work that suggests carefully considered, crafted and effective print-based design.
Monday, 1 August 2011
Identifying my creative focus
At the end of the second year, it was made clear to us the importance of having a clear direction in terms of our creative focus when we return for our final year in September.
This is something I haven't found easy to think about in the past but, over the course of last year I have found that I definitely prefer working with design for print, yet after that, I still couldn't be much more specific. Thus during the early part of summer I felt it was most important to take time to reflect on the work I have already produced and then I focused on researching into studios and designers I liked and pin-pointing exactly what it was within their portfolio that really interested me. I've started to realise that identity and branding are aspects that particularly engage me and is an area I'd like to move towards. I see identity as addressing both the look and feel of something and using the design work to cover all access points to a brand between client and customer which could regularly lead to my skills being applied across several areas, from printed stationery to shop interior. Furthermore, if I can source suitable briefs along these lines I feel it will help me produce a body of work with a more commercial edge to it which I think is important to develop at this time.
Other areas that I know I enjoy from experience over the past year are editorial (magazines & publications) and printed promotional work (posters & flyers). I also thoroughly enjoyed creating a typeface for a competition brief last year and I think aspects of this could fit well with the identity and brand work I'm aiming to do with regards to developing logotypes and custom lettering.
Now I just need to crack on and find the briefs to help me do this!
This is something I haven't found easy to think about in the past but, over the course of last year I have found that I definitely prefer working with design for print, yet after that, I still couldn't be much more specific. Thus during the early part of summer I felt it was most important to take time to reflect on the work I have already produced and then I focused on researching into studios and designers I liked and pin-pointing exactly what it was within their portfolio that really interested me. I've started to realise that identity and branding are aspects that particularly engage me and is an area I'd like to move towards. I see identity as addressing both the look and feel of something and using the design work to cover all access points to a brand between client and customer which could regularly lead to my skills being applied across several areas, from printed stationery to shop interior. Furthermore, if I can source suitable briefs along these lines I feel it will help me produce a body of work with a more commercial edge to it which I think is important to develop at this time.
Other areas that I know I enjoy from experience over the past year are editorial (magazines & publications) and printed promotional work (posters & flyers). I also thoroughly enjoyed creating a typeface for a competition brief last year and I think aspects of this could fit well with the identity and brand work I'm aiming to do with regards to developing logotypes and custom lettering.
Below are a few links to posts on my design context blog and the actual websites of studios that show the direction I want to move towards:
Now I just need to crack on and find the briefs to help me do this!
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