Wrap It Up - Final Resolutions

Below are the finished resolutions from the 'Wrap It Up' brief. I used photographs as the main imagery as this is what initially drew me to my subject matter of the Maya Civilisation and subsequently lost cities. I didn't want to apply the text to the packaging in a generic way, I wanted it to be relevant to the subject and I came up with the idea of creating a passport stamp style design that communicated my word of 'discovery' effectively and sympathetically.

Printed on watercolour paper through inkjet printer.

Two colours used : Dark blue and red.

Duotone image.

Formative feedback :

Best use of type & image - 16 votes

Best use of packaging nets - 3 votes

Best print considerations - 11 votes

Comments :

- Love the visual style, use of colours and stock is effective.

- Interesting use of stock and image.

- Nets relate to the message and concept appropriately.

- The colours and style work well.

- Good colour consideration and choice of stock works well with the colour and imagery.

- The use of colour and stock work really well together, carefully crafted.

- Revealing image through the packaging > discovery, surprise.

- Nice stock and colour use.

- Good stock choice and textured effect on stamp design. Duotone works well on the imagery.

- Really like the style of the duotone image.

- Stock works well with the image style and colour, nice!

- Replicable for mass production, great stock, use of colour, love it!

- Really like the substrate and images. The work well as a range.

Wrap It Up - Development 2

Stamp Idea

Wrap It Up - Development

So far I have been finding it difficult to communicate my subject of lost cities through the given nets that we have to choose from. Packaging isn't something Im used to working with all that much and so I have found it tough to come up with ideas from looking at the basic nets. So instead Im going to try flipping it the other way around and try to design the graphics first and then apply them to a piece of packaging.

From just looking at the nets themselves I thought about using the way in which the pieces of packaging work in order to communicate my word 'discover'. For example, the envelope with the cut out window could have a tag line, 'A window into another world', and the carton/box could have one saying 'Open up another world'...its not much..but its a start.

Wrap It Up

The Brief:

Sum up what your 'Good' is from your current 'What Is Good' project in a single word and a single image. You have to choose five out of fifteen given nets to investigate and then select three of these five to take further and produce packaging solutions to what you need to communicate.

Target Audience:

Adventure travellers and gap year students.

Tone Of Voice:

Informative but exciting tone of voice to attract the attention of travellers whilst inspiring them to visit the places that are being promoted by the packaging solutions.

Considerations:

Media/Content/Colour/Font/Format/Form. Think about the interior and exterior. One word is what you are trying to communicate. The three pieces of packaging could become a set of be very different.

Mandatory Requirements:

Two colours + stock. Cant modify the nets, only make them bigger or smaller.

Deliverables:

Three packaging solutions.