Wednesday 13 October 2010

Wrap It Up

The Brief:

Sum up what your 'Good' is from your current 'What Is Good' project in a single word and a single image. You have to choose five out of fifteen given nets to investigate and then select three of these five to take further and produce packaging solutions to what you need to communicate.


Target Audience:

Adventure travellers and gap year students.


Tone Of Voice:

Informative but exciting tone of voice to attract the attention of travellers whilst inspiring them to visit the places that are being promoted by the packaging solutions.


Considerations:

Media/Content/Colour/Font/Format/Form. Think about the interior and exterior. One word is what you are trying to communicate. The three pieces of packaging could become a set of be very different.


Mandatory Requirements:

Two colours + stock. Cant modify the nets, only make them bigger or smaller.


Deliverables:

Three packaging solutions.

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