Thursday 14 October 2010

Type Workshop 3

According to how much space you have at your disposal or how you want your type to be read, a combination of factors such as; line spacing, indenting, leading and point size are the tools that can be used to help achieve what you want.


In order to create a consistent paragraph indent when working in InDesign :
TYPE > PARAGRAPH > Use Arrows To Create Indent

The average setting for 12pt type is for it normally to be set on 14pt leading. Never anything less, no negative leading. This formula can then be used to calculate the leading for other point sizes, so, if 12pt type is set on 14pt leading then 24pt type should be set on 28pt leading as you have to double it.
Increasing leading makes it easier to read. Could reduce point size and increase leading.
The second column is easiest to read. Georgia Italic 9pt type on 15pt leading.

List the ten things you read first when first looking at this poster :

1. Les Kellett
2. Klondike Jake
3.Wrestling
4. Victoria Hall, Hanley
5. Bobby Ryan
6. Colin Bennett
7. Sid Cooper
8. Alan Dennison
9. Harry Palin
10. Sid Cooper


Gill Sans Italic 30pt and 45pt.
Continuation from previous type workshop. Playing with the proverb to communicate its meaning.

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