Showing posts with label Brief 7. Show all posts
Showing posts with label Brief 7. Show all posts

Tuesday, 27 September 2011

DandAD Final Poster


I've amended my design after the pin up and crit session earlier and I'm much happier with it now. I think the black background really helps to set off the design as it helps make the candles look more like what they are supposed to be whilst it gives the overall poster much more impact.

Now to submit it to the competition!

DandAD Poster and Pin Up





Above is my design for the poster. I was quite pleased with it on screen but after printing it and viewing it next to some of the other designs I think the white background hasn't complemented the simplicity of the design. The following feedback from the crit confirmed this...

Crit Feedback:
- Try yellow or black backgrounds and change the other colours accordingly.
- The 'D&AD North Lecture' sentence could be a few point sizes smaller.
- Simple vector illustration works well.
- The design communicates the subject of the lecture effectively.
- The text at the bottom could be smaller.
- Change the typeface to Helvetica as this is normally used by D&AD.

I'm going to have a play around with my application of colour before submitting. In response to the feedback I got I think the background colour was the main issue and not the actual imagery used.

Sunday, 25 September 2011

DandAD Poster: Ideas

Initial ideas for the D&AD poster brief. My preferred idea so far is to use candles in my design to signify the birthday of agency GBH. Im probably going to stick with the black, yellow and white colour scheme used in the D&AD brand.