ycn - Final Boards

Open publication - Free publishing - More boards

ycn - Submission

The Fedrigoni brief is all wrapped up and complete. The proof and the presentation boards me and Sarah sent are below:

Open publication - Free publishing - More fedrigoni

ycn - Resolved Webpage Screenshots

I tried a few different colours and fonts for the digital type that has been added but I have eventually opted for Orator in white. Orator was used as a guide for the paper cut outs on the tabs so it makes sense to keep it consistent with that. The white also shows up really well against the images.

Ideally I wouldn't want the type to be placed on flat like this. In my mind I would want the paper shapes to move around once they had been clicked on, similar to a kind of mobile but that would involve building the website in Flash I presume which I don't know how to do...

ycn - Webpage Development

The images have now been cleaned up in Photoshop and placed inside web browser windows. Text just needs to be added digitally now to finish them off.

ycn - Images for Webpages

These are the four photos I have chosen to use to mock up the final webpages for Fedrigoni. I just need to erase the creases and paper edges and then add on type digitally.

ycn - Final direct mail with type mock up

Sarah has added the address to the front and the information on the inside digitally and it actually looks a lot better than I thought it would. It'll definitely work for the purpose of being laid out on a presentation board and helps the piece look more convincing and authentic.

ycn - Final Direct Mail

Final images of the direct mail-out also taken with the Tungsten lighting and SLR camera. These images also just need final bits of text adding digitally before they can then be laid out onto the presentation boards.

ycn - Photographing of the Webpage

Photographs taken with Tungsten lighting and SLR camera. 

The results look really good and both me and Sarah are happy with the final images we have. The next step involves me 'cleaning up the images' in Photoshop by removing creases and paper edges and then adding on text digitally to turn the photos into something that resembles a more conventional webpage.

ycn - Direct Mail Further Development

Below are images of the final direct mail shot with paper samples. For the presentation boards we will digitally add on type for the address on the front and for some of the informative content inside as we don't have enough time left to print it.

ycn - Direct Mail Paper Samples

We have printed and foiled the Fedrigoni logo, paper name and weight onto square paper samples that will be held within the direct mail shot. This is in order to show potential clients some of the capabilities off the Fedrigoni stocks.