Type Workshop 4

Five or six columns is best as it becomes more flexible. There are more lines to use as guides and line text and images up with. Stretching images to bleed. Not all text has to be in the same column layout... some could be across the page whilst some is split into three columns for example.

Get the text into a font, size and weight with appropriate leading that is readable first before using the remaining space in which to place the image.

Remember tools that can be used to make/gain space; line space, indent, font, weight, leading etc

Type Workshop 3

According to how much space you have at your disposal or how you want your type to be read, a combination of factors such as; line spacing, indenting, leading and point size are the tools that can be used to help achieve what you want.

In order to create a consistent paragraph indent when working in InDesign :

TYPE > PARAGRAPH > Use Arrows To Create Indent

The average setting for 12pt type is for it normally to be set on 14pt leading. Never anything less, no negative leading. This formula can then be used to calculate the leading for other point sizes, so, if 12pt type is set on 14pt leading then 24pt type should be set on 28pt leading as you have to double it.

Increasing leading makes it easier to read. Could reduce point size and increase leading.

The second column is easiest to read. Georgia Italic 9pt type on 15pt leading.

List the ten things you read first when first looking at this poster :

1. Les Kellett

2. Klondike Jake

3.Wrestling

4. Victoria Hall, Hanley

5. Bobby Ryan

6. Colin Bennett

7. Sid Cooper

8. Alan Dennison

9. Harry Palin

10. Sid Cooper

Gill Sans Italic 30pt and 45pt.

Continuation from previous type workshop. Playing with the proverb to communicate its meaning.

Type Workshop 2

Proverb - Gill Sans Italic 60pt

Remember that type is speech. Break a sentence where there is a pause.

Guide viewer around the page.

Middle to bottom to top.

Bottom to top, second variation.

Make the viewer read the page from bottom to top using the words One - Four. Use one typeface.

Layout - It is one thing to grab someones attention or move them around a page but its another thing to actually make them read it.

Looking at something is different to reading something.

JONATHAN - Futura Medium 60pt

RAILWAY - Georgia Bold 60pt

LAVISH - Arial Bold 60pt

Kerning - The moving of individual letters either closer together or further apart and can be used to either speed up or slow down the reading of text. When kerning a word you should look to find the largest white space or 'problem gap' and make that the consistent space between the letterforms. Look at the word from a distance. Where is the white space? There should never be any negative kerning, only move the letterforms further apart.

Type Workshop

3 main steps for selecting a font :

> Serif or sans serif

> Upper or lower case

> Weight (light, bold, etc)

Type is speech - What do you want to say?

Select a font that utilises your voice and message.

Associations with cases :

Lower case - childhood, primary.

Upper case - maturity, formality

Associations with weights :

Light - subdued, delicate.

Bold - confident, loud.

Associations with serifs/sans serif :

Serif - traditional, default.

Sans Serif - modern, simple.

Serif fonts are used for novels. Easy to read because the serifs on the letterforms create horizontal lines, helping you when moving your head from side-to-side.

Sans serif fonts tend to be more simplistic with more vertical lines, making you look up and down the page and so is more confusing to read.

Point size : 72 point type is 1 inch from ascender to descender. Book/novel type is 8 point - optimum size for reading.

Designers tend to use between 1 and 3 typefaces.

Margins are used in books to help readability, somewhere to place your thumbs.

Guttenberg printing press invented in 1452.

First example of printed type was the Guttenberg bible. The typeface it was printed in was handwriting as this was what people were used to reading.

Word associations in type:

Name - Futura Condensed, 72pt.

Friendly Dog - Georgia Italic, 48pt.

Guard Dog - Stencil, 120pt

Shy Dog - Tw Cen MT, 24pt.

Lonely dog - Constantia, 30pt.