Brief 3 : Concept Restaurant Presentation Boards

Open publication - Free publishing

Concept Restaurant: Exterior & Signage

Naomi has worked on some signage for the exterior of the restaurant...

I'm really pleased with how the hanging sign looks - especially on the photograph but after doing it, Naomi realised the image was only 72dpi so we could only print it if its really small which might look a bit weird on an A2 board. However, she has also done a vector version which looks fine and actually matches the other mock up vectors which may all look better together rather than having one odd photo?

Another mock up by Naomi, this time of a potential window vinyl for the restaurant featuring large scale versions of the custom letterforms I designed. I think it looks good and gets the idea we have across well. It would be nice to have all the signage, interior and exterior photoshopped onto images but it's so difficult to find the right photos and then distort artwork to fit in them so I'm definitely happy to go with what we have.

Concept Restaurant: Interior Signage

I've designed some quick bits of interior signage for the restaurant. I already had the letters I needed to make a sign for the bar, then I just needed to make the letter 'F' so that I had 'M' & 'F' for the male and female toilets. 

The bar sign is essentially an enlarged version of the logo whilst the toilet signs are larger versions of the business card format as I thought it framed the single letters well. 

Final Crit: Feedback

Final Crit: Core Brief Presentation Boards

These are some rough layout boards ready for todays final crit. Below are the layouts for 3 of my 4 core briefs as the last one is yet to be finished. It should be useful to get some feedback on these before doing my final board designs which will be submitted next wednesday.

Brief 1: Colour Exhibition

Brief 2: Apparel Brand

Brief 3: Concept Restaurant

Photographing Completed Briefs Take 2

Had a little more luck with the photographing of my projects this time. A few of the images are shown below and I can now get on with starting to lay out some presentation boards ready for thursday's final crit.

Photographing Completed Briefs

So yesterday Naomi and I attempted to get some of our completed briefs photographed in preparation for our presentation boards - attempted being the operative word...

We started by photographing our collaborative project on restaurant branding but it didn't go well. Firstly one of the lights in the equipment borrowed from the photography department didn't work which made lighting the work tricky, then after trying and testing a few settings on the camera we thought we were on track. By the end of the day we had finished photographing the concept restaurant work but I didn't get onto shooting the colour exhibition and apparel brand projects which was disappointing. But then when it came to viewing the photos we had got later we realised they weren't going to be good enough... they were too dark and the grey background we had used actually looked quite greeny. Basically the afternoon turned out to be a massive headache and waste of time.

Me and Naomi have decided to re-shoot our project Monday and I'm going to make sure I get my other completed briefs done then as well.

(Below shows the images shot yesterday along with versions I edited on Photoshop. I turned them more black and white to get rid of the weird colours from the strange light but not having any colour in the photos made the look quite flat so I think it's important they are done again)

Concept Restaurant : Update

Things have been moving on rapidly with the concept restaurant this week and now all the elements that need to be printed, have been printed. All of my stationery has been produced as has the menu and wine list whilst Naomi's packaging labels are also now complete. Naomi did try getting the menu laminated at Staples but it didn't turn out how we had hoped so it had to be re-printed. At least now we can get on and photograph all the printed elements and then wrap up the on-screen stuff afterwards.

Checklist:

Me -
• Menu & Wine List - Done
• Corporate Stationery - Done
• Interior Signage - In progress

Naomi -
• Packaging Labels - Done
• Restaurant shop mock up - In progress
• Restaurant shop interior details - In progress

Both of us have worked on-
• Brand/Identity - Done
• Place/Table Settings - Done

Concept Restaurant : House Branded Products

Below are some test prints of some labels that Naomi has been working on for house red and white wine as well as still and sparkling mineral water. The Marble logo has been utilised again as the main shape of the label itself with the type then arranged in a similar way to how it is on the menu and wine list.

We have managed to get a hold of some bottles that the actual labels can be applied to - 2 wine bottles and 1 for water. The shape of the wine bottles in particular I think is great and we have filled them with water and Ribena to appear as white and red wine respectively!

Concept Restaurant : Laminated Menu

Naomi tried getting the menu and wine list laminated yesterday as to give them a more realistic finish. It looked fine on the white side but on the black reverse it created a horrible 'washed-out' appearance. 

- So we're going to re-print it and leave it matte. It looks good just like this anyway but we'll have to be careful not to mark the black surface before photographing it as it's very easy to do on this stock.

At least we tried!

Concept Restaurant : Stationery Set