Wednesday 16 November 2011

Concept Restaurant : Menu Format Ideas

Some initial menu format ideas based on the simple abstract logo we developed. Both myself and Naomi liked the idea of  incorporating the shape into the actual format whether through folds, die cutting or simply printed.





The actual abstract logo was proving quite a difficult shape to incorporate effectively into the menu format so below we have used the shape of the thick stem of the custom lettering as an abstract form to break up the page. It means we can avoid messing around with folds but we can still have the corners die cut to add a little detail to make it different enough.


These are some quick menus we have mocked up ready for Thursday's crit...



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