Apparel Brand : Design Direction

Up until now if I'm honest I feel the brand I've developed for this brief hasn't been quite right...

I'm pleased with the logotype I've developed but the colour scheme and the way in which it's been applied so far just hasn't worked and this has held me back from getting on and completing the project. 

Therefore I've decided to try and simplify everything and start again using the logotype I've got but applying it in a different way...

Here's a firm list of my deliverables to help keep me more on track with it:

Letterhead

Envelope

Compliment Slip

Business Card

Range of Swing Tickets

Carrier Bag
Folder/Collateral
Receipt & Holder