Apparel Brand : Letterhead Development

The MAST logo has been extended across the letterhead and I thought I could use the strokes to help divide up the page and organise the necessary information. The cream colour from the earlier colour palette has been applied to the corner and the triangle within the letter 'A' of the word 'MAST' has been reversed out.

Left aligned body copy text has been added in 9pt Geneva as this was chosen as the complementary typeface in the previous post. It's set on 14pt leading.

A space for the date has been added top left in the shape created by the enlarged logo. I quite like it positioned here as it helps to highlight an important piece of information on the letterhead.

The address of the store has also now been added to the cream triangle and a box for the signature - not sure if this is necessary though?

Got rid of the signature box and just left two small marks to show the area for a signature if the document needed one.

I've moved the address of the store to the top of the page - as it's the address of the recipient that obviously needs to be visible through the envelope window once the letterhead is folded.

I've replaced little marks and dashes with the '•' symbol made by pressing alt+8. I used these marks either side of the words 'Nautical Apparel' on the final logo in the previous post and thought it would be a little thing to help keep everything consistent.

Does it need anymore colour? There is still the blue that could be used to highlight things perhaps? Maybe keeping it to black and cream as a spot colour would show a thought towards cost if it were a live brief?

Ok so I've tried the letterhead with the blue and black from the colour palette. I quite like the blue as it's a bit bolder than the cream, will ask around for some feedback on this.