Webpage visuals produced by me:
The current Fedrigoni website is so dark and formal (See design context). If you were to take away the few images are there you could think that it was a webpage for a lawyer or funeral director. One of it's competitors - GF Smith - is much more on top of what they need to communicate to new and existing customers. Vivid inks and high resolution images of the stocks the company offers create a feeling of being able to touch the paper through the screen.
As part of the ycn brief, we want to address the Fedrigoni website and create a 'paper webpage' which would take the form of an actual 3D installation which would then be photographed and proposed to be used as the image for a live website. We feel that if you aren't able to have the paper in your hand at that moment - you need the next best thing - a paper webpage. In a way we are aiming to straddle the boundary between Fedrigoni's physical paper and their online web presence. We want to produce something that has a fresh and funky feel but can still be presented in an upmarket and professional manner.
I am taking more responsibility for the webpage and Sarah is doing the same for the direct mail as we feel this will allow us to have a specific focus on something without having to stand over each other constantly as we are designing. It's certainly not a clean split down the middle however, as we are consistently consulting each other over decisions to enable the project to progress cohesively.
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