Direct mail tests produced by Sarah.
The second element of our proposed resolutions is the direct mail. The purpose of this is to actually get the Fedrigoni paper ranges out and into the hands of new and existing clients as this is always going to be the best way to showcase the quality of the stocks. The design will have similarities to the webpage in terms of colours, typefaces etc to give visual consistency. The main function of the mail shot will be to promote a particular range of paper (as stated in the brief) and then direct people towards the redesigned webpage.
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