ycn Self-Composed Brief

Brief Title:
Fedrigoni

The Brief:
"Bring Fedrigoni's versatile range of papers to life to ensure they're the paper of choice for existing and new customers.

Concept/Proposition:
Produce a marketing campaign to promote Fedrigoni and ensure they are the paper of choice. They need help to make paper interesting to existing and potential customers.

Target Audience:
-Top fashion labels.
- Boutique publishing houses.
- Businesses with global reputations to protect & enhance.

Tone of Voice:
Informative and unexpected.

Considerations:
"The logo can be blue, black or white".
"The UK strap line is 'A place for paper' - but doesn't have to be used.
"Outer packaging should be in black to match current materials.

Mandatory Requirements:
Showcase a specific range of paper using various channels whilst considering the existing brand identity.

Deliverables:
PDF of design boards uploaded to the ycn website.

Studio Deadline:
4pm 23rd March.

Competition Deadline:
6pm 25th March.