What is the problem/s?
1. We need to make paper interesting.
2. Attract new customers in order to increase profits.
3. Ensure they're the paper of choice for existing and new customers.
4. We face competition in a digital age and need to help keep our medium alive.
5. The Fedrigoni clientele don't know the benefits of specific paper ranges.
We intend to ...
Inform, direct and promote.
... A group of
Top fashion labels, Boutique publishing houses and businesses with global reputations to protect and enhance.
that...
Fedrigoni should be their paper of choice.
In order to achieve this we will produce...
- Direct mail
- New website Visuals
This will be produced using...
Paper crafting, Foiling/Embossing (specialist finishes), Photography.
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