Friday, 11 March 2011

ycn - Design Direction/Finalised Ideas

Direct Mail:
- Is the most effective way to communicate to the target market.
- Getting people to touch and experience the stocks.
- This fulfils the requirement for a full integrated marketing campaign.
- The direct mail will showcase stocks and various print processes, to demonstrate the paper and its capability.
- Informative and direct customers to the website.
- With integrated paper samples.

Website Visuals:
- Propose visuals for a re-designed Fedrigoni website.
- Paper based. Well crafted and professional.
- Photographed effectively.
- Attach to a Mac screen and have paper cascading/ Mock it up?
- Design the visuals for a homepage and one other page, possibly the page of a specific range of paper.

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