Development for the small informational booklet that will be attached to the inside of the the passholder. Im aiming to keep the design work consistent with that featured on the poster but at the same time there needs to be a little variation, whether in terms of layout/arrangement etc so that it doesn't look exactly the same which could prove boring.
I've reworked the original logo into a different layout to use on the front of the booklet but still using all the same colours and type and image. I think it works quite well and I could use this on other products in the range so that there are two variations on the logo used throughout.
Information outlining the concept of project is included within the booklet to inform the target audience. The poster art has also been applied to some of the pages to keep it light and not too information heavy.
I hand drew a simple map of Leeds city centre which I then scanned in and live traced in Illustrator. Numbers to reference the featured locations and street names to aid navigation have then been added digitally.
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