The three that have caught my eye so far are;
Fedrigoni -
Background
It’s nearly as old as communication itself, yet today, paper is as versatile and technologically advanced as any silicon chip. Fedrigoni has been refining the art and science of making fine-quality special papers for more than 120 years. Striking surfaces, tactile textures, vivid colours, paper that can be pressed, bent, cut and folded into almost any form you can imagine.
Our papers are ultra functional and at the same time, wonderfully expressive. They can shock and surprise, or soothe and reassure. They can demand your attention or retire gracefully into the background.
In our hands, paper is no ordinary communication tool; it’s an art form in its own right.
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- This brief has attracted me since the last module was mainly software and digitally based and so I think I would enjoy getting back to basics and crafting paper. I also feel there is plenty of freedom within this project and its not too heavily constrained by the existing branding of the company.
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Green & Black’s -
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Green & Black’s -
Background
“When Green & Black’s was launched in 1991, we cheekily declared it to be ‘guilt-free’ chocolate. As the world’s first organic chocolate, it gave passionate chocolate lovers a way to indulge their taste buds without having an environmental impact…because conventionally grown cacao is still one of the most heavily sprayed food crops in the world. But we know that what makes someone buy a Green & Black’s treat a second time…and a hundredth time…is sheer deliciousness.”
–Jo Fairley, Founder of Green & Black’s
Many are unaware of the origins of the name Green & Black’s; quite simply it’s a name made up by Craig and Jo, our founders. Green is for the Organic principles that we have always stood for and Black for the rich, deep colour of the chocolate and its intense taste. The ability to fuse these two elements together is what makes us so unique.
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- Green & Black's is a chance to be part of a bold and engaging campaign that is exciting and fun as we are asked to 'create a buzz' around the brand. It sounds to me like a brief that gives a good balance between having enough creative freedom and tying it into a professional branding and marketing exercise.
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Ted Baker -
Background
At Ted, we don’t just make clothes; we make modern classics that stay by your side for years to come. We also work with licensed partners to create watches, eyewear (ophthalmic and sunglasses), footwear and fragrances to offer exclusive extensions to Ted’s core clothing business. Branded ‘Ted Baker London’, they support the brand and help push the boundaries in terms of styling, attention-to-detail and quality.
All these contemporary products are designed to appeal to the brand’s core consumers: urban, stylish, independent, career-oriented people who appreciate something different. Minimum fuss, maximum impact – whether going to a pub, the theatre or shopping.
So, while anyone can make sunglasses, for example, we need something distinctly more interesting – something that only Ted could create. The brief, therefore, is to create an integrated campaign that articulates the Ted brand in one of these four categories: watches, eyewear, footwear and fragrances (see appendix).
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- The Ted Baker brief presents an opportunity to work on a bold/daring project incorporating humour and personality into a well known high end brand. It's also a chance to work across multiple media platforms for a retail company which is something I'm interested in.
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