Brief: Speaking From Experience

Rationale 1

Brief: (What is the problem you intend to solve?)

'Everything you need to become a Graphic Designer in Leeds'

Who needs to know?

First year students on the BA Graphic Design course at Leeds College of Art.

What do they need to know?

I feel that they need to know what and where design related places are located in the city. For example; where to source materials, places to get inspiration such as galleries and museums and where to find books, magazines and journals.

Why do they need to know?

So that they know where to source materials, books, magazines and journals. Also so that they know where to find relevant galleries, exhibitions, museums and events.

What will they respond to?

I think they will respond to a physical product, perhaps a printed booklet of some kind, that they could receive at the beginning of the course as I remember appreciating welcome packs for example when I first started.

What research is required?

Primary: Going out into Leeds and sourcing all relevant locations to inform the target audience of, photographing and documenting them. Asking classmates for their tips on places to source materials, books and magazines also where the best and most appropriate galleries and museums are.

Secondary: Internet research to find out a comprehensive list of what design related places are located in Leeds. Collect existing guides and maps.