Images of how the finished product was displayed along with supporting body of work including research and development.
Wednesday, 31 March 2010
Brief: Communication is a virus - Final Resolution
Finished mail shot envelope.
Opens to reveal booklet with information on how and where to learn a language.
Language cards slide out of a pocket that is hidden behind the booklet.
Fully opened mail shot showing the booklet and language cards.
Brief: Communication is a virus - Development
More illustrated type and image work to be used in the design of the mail shot envelope.
Sunday, 21 March 2010
Brief: Communication is a virus - Development
Hand drawn type and illustrations of ten words, each one a greeting in another language. A 'Hello' or 'Good Morning' is basically the first word or phrase you would learn in a foreign language and so we thought this was a good place to start for encouraging people to learn a new language.
Each greeting has a small accompanying illustration to help communicate which language/country it is from Eg. Saludo - Bull - Spanish/Spain.
Me and my partner Hazel have kept to a simplistic hand drawn, highly personalised approach to this project, so as to communicate in a friendly but direct manner to the intended audience.
Tuesday, 16 March 2010
Brief: Communication is a virus - How does it spread?
Collaborative Brief - working with partner Hazel Gage.
Brief:
A graphic response to the issue of 'Getting people to talk more/communicate more'.
Considerations:
Nationalities, languages, bringing people together, integrating people into communities, body language, greetings.
Target Audience:
Integrating nationalities, and people from different backgrounds.
Tone of Voice:
Friendly, curious, welcoming, persuasive, interesting, comfortable, personal.
Background:
Data, population and nationality statistics, interaction, communication, questionnaires, emails, language centres, council information, organised existing events.
Mandatory Requirements:
Two colours plus stock, easy to reproduce, visible to a large audience.
Deliverables:
3 x A2 presentation boards for the pitch on the concept, content and method of delivery.
Brief: Communication is a virus- How does it spread?
Presentation
How professional was the verbal element of the presentation? Was it delivered with clarity? What might have improved it?
1. Well presented, a few points were unclear but the initial point well chosen.
2. Well prepared. Notes organised. a bit of confusion with the target audience being holiday makers.
How professional was the visual element of the presentation?ow well were the boards designed? What might have improved them?
1. Boards were clear, mixture of image and facts. Well balanced, clear representation of research.
2. Too much on the boards. Presentation boards could have been done on the computer to ensure clarity.
Proposal
What is the message?
1. Learn a new language.
2. To get people who travel to foreign countri
es to learn the language of the country they are travelling to.
Is there a clear sense of audience? Who is the project targeting?
1. Yes, people going abroad, to learn more about the language.
2. 35-55, more cultured travellers.
What context will the message exist in? How
does the proposed solution answer the 'virus' element of this brief?
1. It answers the brief well, trying something new, learning a new language, I think creatively exploring this will do this effectively with input.
2. Flyers and mail shots. Targeting appropriate pl
aces where the message can spread.
Overall, what do you think of the proposal?
1. Very interesting, I think the fun aspect should be kept, really like the idea of the figures.
2. Good idea, could be made fun to make it more appealing.
Tuesday, 2 March 2010
Visual Language
A formation of people, objects or things on, beside or behind each other.
A mark indicating position, connection, or boundaries.
A connected series of events, actions or developments.
Monday, 1 March 2010
Subscribe to:
Posts (Atom)