Tuesday, 22 December 2009

Monday, 14 December 2009

Brief: What If? Website, Mailshot and Poster






Brief: What If? Campaign Development

Brief: What If? More Research Collection


Brief: What If? Research Collection







The 'What If?' brief is the second group task encountered on the course so far and before the briefing everyone was asked to collect one hundred photos that covered five different areas: People, Places, Textures, Objects and Words. We were then challenged to categorise both our own and other peoples images in ways according to different criteria such as shapes, colour, environment and numbers. After this we were asked to come up with a specific word, theme or sentence that covered the majority of our photographs and my chosen word for this was 'Journeys'. Our tutor then put together groups of six students with similar themes or words to work with each other for the main brief.
The brief itself stated that each group had to establish a 'problem' through our common knowledge, research and interests that affects some sector of the general public within Leeds. As our groups words were all centred about travel and journeys we ended up looking at transport in Leeds and how people get around. The first week of the two week brief was to be based purely on research and collecting as much of it as possible in order to inform our decision on what problem we choose to solve.

Wednesday, 9 December 2009