Wrap It Up

The Brief:

Sum up what your 'Good' is from your current 'What Is Good' project in a single word and a single image. You have to choose five out of fifteen given nets to investigate and then select three of these five to take further and produce packaging solutions to what you need to communicate.

Target Audience:

Adventure travellers and gap year students.

Tone Of Voice:

Informative but exciting tone of voice to attract the attention of travellers whilst inspiring them to visit the places that are being promoted by the packaging solutions.

Considerations:

Media/Content/Colour/Font/Format/Form. Think about the interior and exterior. One word is what you are trying to communicate. The three pieces of packaging could become a set of be very different.

Mandatory Requirements:

Two colours + stock. Cant modify the nets, only make them bigger or smaller.

Deliverables:

Three packaging solutions.

InDesign Workshop

Placing images from other programmes into InDesign -

Photoshop | Illustrator :

CMYK/Grayscale | CMYK

Actual Size | Illustrator Infinite Size

300dpi | Copy & Paste into InDesign

Tiff/PSD | Ai

Any images used in your design once copied into InDesign must be 'packaged'. Its best to make a folder containing your design as well as all the separate images saved independently in it.

Select all unused colours and delete them from your swatches when your design is finished. Use drop down menu (top right) and select - 'remove unused swatches'.

Overprinting - When two colours are overlaid and merge.

Knocking Out - When the colour on top knocks our/eats into the background colour.

*Black always overprints.

WINDOW > OUTPUT > ATTRIBUTES

Check the box 'overprint fill to print on top'

VIEW > OVERPRINT PREVIEW

Shows what will be printed.

Trapping - Adding stroke to text for example that is the same colour as the background. Helps to prevent misregistration. Good for producing screen printing negatives.

WINDOW > OUTPUT > ATTRIBUTES > OVERPRINT STROKE

Using separations to print individual pages of separate colour. e.g Cyan layer.

WINDOW > OUTPUT > SEPARATIONS

Spot Colour:

(on swatch palette) > top right drop down menu > new colour swatch

Placing a duotone image will instantly add the spot colours to the swatch palette.

The text frame tool is similar to the rectangular frame tool but is used to frame text instead of images.

Rectangular frame tool which can be used on which to import/place images into the InDesign document. It has been filled with a colour and a heavy stroke added to it.

InDesign page with standard bleed of 3mm. 3 columns have also been set up.

Type Workshop 2

Proverb - Gill Sans Italic 60pt

Remember that type is speech. Break a sentence where there is a pause.

Guide viewer around the page.

Middle to bottom to top.

Bottom to top, second variation.

Make the viewer read the page from bottom to top using the words One - Four. Use one typeface.

Layout - It is one thing to grab someones attention or move them around a page but its another thing to actually make them read it.

Looking at something is different to reading something.

JONATHAN - Futura Medium 60pt

RAILWAY - Georgia Bold 60pt

LAVISH - Arial Bold 60pt

Kerning - The moving of individual letters either closer together or further apart and can be used to either speed up or slow down the reading of text. When kerning a word you should look to find the largest white space or 'problem gap' and make that the consistent space between the letterforms. Look at the word from a distance. Where is the white space? There should never be any negative kerning, only move the letterforms further apart.

What is Good? - Idea Development

After the presentation we delivered to the group about our summer research, we now have to choose which subject in particular we are going to focus on. I have decided to follow up the subject of 'The Mayan Civilisation'. I now need to narrow down this vast subject by identifying exactly what is good about it so that I can focus upon a specific area of it that will subsequently allow me to answer the set brief. Below are notes showing some of my thoughts about the subject and where I want to take it next.

Photoshop Workshop

On the same drop down menu where the New Layer can be selected, further down is an option to select a New Spot Channel. This can be used to add a separate colour layer to a grayscale image or can be used to indicate where a varnish is to be applied.

DUO TONE : Black and Spot Colour. Pantone 426C and 185C.

A duo tone image can only be properly produced with a grayscale image which can be done by;

IMAGE > MODE > GRAYSCALE.

IMAGE > MODE > DUOTONE.

The duo tone application of colour can be altered through the curve.

GRAYSCALE photograph converted into single colour tone image. Pantone 185C.

Lake photograph in GRAYSCALE.

Selecting : VIEW > GAMUT WARNING - shows the colours that can't be reproduced if you were to convert the file from RGB to CMYK. Normally it is the brighter/fluorescent colours that are problematic. You can use HUE SATURATION or CURVES to bring the colours back into gamut.

Alternatively : VIEW > PROOF COLOURS. Automatically aligns, gives you the best of both.

Lake photograph in RGB.

Photoshop's preferred mode is RGB. Above shows the difference between one shade of bright green in RGB and CMYK modes.

Bitmap - Each pixel is black or white.

Grayscale - Each pixel is black, white or a shade of grey.

Type Workshop

3 main steps for selecting a font :

> Serif or sans serif

> Upper or lower case

> Weight (light, bold, etc)

Type is speech - What do you want to say?

Select a font that utilises your voice and message.

Associations with cases :

Lower case - childhood, primary.

Upper case - maturity, formality

Associations with weights :

Light - subdued, delicate.

Bold - confident, loud.

Associations with serifs/sans serif :

Serif - traditional, default.

Sans Serif - modern, simple.

Serif fonts are used for novels. Easy to read because the serifs on the letterforms create horizontal lines, helping you when moving your head from side-to-side.

Sans serif fonts tend to be more simplistic with more vertical lines, making you look up and down the page and so is more confusing to read.

Point size : 72 point type is 1 inch from ascender to descender. Book/novel type is 8 point - optimum size for reading.

Designers tend to use between 1 and 3 typefaces.

Margins are used in books to help readability, somewhere to place your thumbs.

Guttenberg printing press invented in 1452.

First example of printed type was the Guttenberg bible. The typeface it was printed in was handwriting as this was what people were used to reading.

Word associations in type:

Name - Futura Condensed, 72pt.

Friendly Dog - Georgia Italic, 48pt.

Guard Dog - Stencil, 120pt

Shy Dog - Tw Cen MT, 24pt.

Lonely dog - Constantia, 30pt.

Illustrator Workshop

Pantone 381C

Using the colour picker you can find the nearest equivalent of the spot colour and learn its CMYK and RGB colour values.

Spot Colour - A single, purpose mixed colour used instead of CMYK and it has its own printing plate. Using spot colours is cheaper through using one colour and saves time through using only one plate.

Pantone : Choosing which Pantone book to use is decided through negotiation with the printer after the stock has been selected. When using a colour book such as Pantone, you can search for a colour in the finder by typing in the unique reference code.

Focoltone and Trumatch are used in the USA.

Adding swatches to a library helps to maintain consistency, particularly if undertaking work for a repeat client. Add the colours that you have been using within the document to a personal library to produce swatches of whats been used.

A Global Swatch is where you apply the same colour to all objects within a single document at once. You can also change the opacity of a global swatch and save it as a tint within the library.

Save the personalised swatch library as an 'Ai' and name it if you want to use the swatches on other documents. You can then find the saved library under 'user defined'.