Proverb - Gill Sans Italic 60pt
Remember that type is speech. Break a sentence where there is a pause.
Guide viewer around the page.
Middle to bottom to top.
Bottom to top, second variation.
Make the viewer read the page from bottom to top using the words One - Four. Use one typeface.
Layout - It is one thing to grab someones attention or move them around a page but its another thing to actually make them read it.
Looking at something is different to reading something.
JONATHAN - Futura Medium 60pt
RAILWAY - Georgia Bold 60pt
LAVISH - Arial Bold 60pt
Kerning - The moving of individual letters either closer together or further apart and can be used to either speed up or slow down the reading of text. When kerning a word you should look to find the largest white space or 'problem gap' and make that the consistent space between the letterforms. Look at the word from a distance. Where is the white space? There should never be any negative kerning, only move the letterforms further apart.
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